For dads with a job, a family, and a side-hustle itch
I learned Shopify from YouTube after bedtime. Here are the exact 10 steps I’d follow today to go from no product to your first sale. One evening at a time.
One-time. No upsell inside. 30-day money-back, just email.

Bobby Samai
Founder, ionbottles.com · Husband · Dad of two
$8.5M
revenue, one Shopify store
$2M+
profit, 4 years
$0
investors or ad agency
2
kids at home the whole time
2020. I lost my business-development job at a consulting firm in Oregon. Mortgage, wife, kids, and a shoulder in a sling from surgery. I had a laptop and a lot of evenings.
I taught myself e-commerce from YouTube. My first store sold inflatable pools: $200,000 in two months, in a pandemic summer, from my kitchen table. Then I bought a struggling hydrogen-water-bottle store off Flippa and rebuilt it into ionbottles.com. Four years later: $8.5 million in sales, over $2 million in profit, no investors, no agency.
The thing nobody tells you is that the hard part isn’t the work. It’s knowing what to do Tuesday night. I wasted months on logos and theme colors before I understood the order things need to happen in. That order is this course.
Not theory. Ten steps in order, each one ends with one thing done. Most dads launch in about five weeks of evenings.
Name it
Pick a general store name and lock the domain.
Set up shop
New Gmail, Shopify signup, domain connected, theme picked.
Pick your first product
Score three candidates. Commit to one.
Steps 4–10, plus the tools: store-name generator, margin calculator, launch checklist, and every script word-for-word.
Founding price
$45$100
Less than one week of the ad budget you’ll run in Step 9. Goes up after the first 500 dads.
One-time. No upsell inside. 30-day money-back, just email.
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