For dads with a job, a family, and a side-hustle itch

Laid off in 2020.
$8.5 million in sales later.

I learned Shopify from YouTube after bedtime. Here are the exact 10 steps I’d follow today to go from no product to your first sale. One evening at a time.

One-time. No upsell inside. 30-day money-back, just email.

✓ 10 steps, each with a checklist✓ Built-in tools & scripts✓ ~$150 to your first sale
Bobby, founder of ionbottles and EcomDada

Bobby Samai

Founder, ionbottles.com · Husband · Dad of two

That bottle → $8.5M

$8.5M

revenue, one Shopify store

$2M+

profit, 4 years

$0

investors or ad agency

2

kids at home the whole time

I was you, five years ago.

2020. I lost my business-development job at a consulting firm in Oregon. Mortgage, wife, kids, and a shoulder in a sling from surgery. I had a laptop and a lot of evenings.

I taught myself e-commerce from YouTube. My first store sold inflatable pools: $200,000 in two months, in a pandemic summer, from my kitchen table. Then I bought a struggling hydrogen-water-bottle store off Flippa and rebuilt it into ionbottles.com. Four years later: $8.5 million in sales, over $2 million in profit, no investors, no agency.

The thing nobody tells you is that the hard part isn’t the work. It’s knowing what to do Tuesday night. I wasted months on logos and theme colors before I understood the order things need to happen in. That order is this course.

What you’ll actually do

Not theory. Ten steps in order, each one ends with one thing done. Most dads launch in about five weeks of evenings.

  1. 1

    Name it

    Pick a general store name and lock the domain.

  2. 2

    Set up shop

    New Gmail, Shopify signup, domain connected, theme picked.

  3. 3

    Pick your first product

    Score three candidates. Commit to one.

Steps 4–10, plus the tools: store-name generator, margin calculator, launch checklist, and every script word-for-word.

Founding price

$45$100

Less than one week of the ad budget you’ll run in Step 9. Goes up after the first 500 dads.

  • ✓ All 10 steps, unlocked immediately, lifetime access
  • ✓ Name generator, margin calculator, launch checklist
  • ✓ Supplier script, launch text, and the $10/day ad setup
  • ✓ Log in with just your email. No password, no app.
  • ✓ 30-day money-back guarantee. One email.

One-time. No upsell inside. 30-day money-back, just email.

Questions? hello@ecomdada.com · Already bought it? Log in

Frequently asked questions

How much does it cost to start?
About $150 beyond the course: a domain, the Shopify trial, two product samples and a week of $10-a-day ads. No inventory until you've proven it sells.
How much time does it take?
3–4 evenings a week of 30–60 minutes, for about five weeks to your first sale. Every step is broken into evening sessions.
I've never sold anything online. Is this for me?
Yes, that's exactly who it's for. If you can set up a Gmail account and follow a checklist, you can do this.
What if it doesn't work for me?
Email within 30 days and you get your $45 back, no questions asked.